Mongolia becomes official partner country of ITB Berlin


The world’s leading travel trade show, ITB Berlin – 2014, was successfully organized in Berlin from March 5 – 9.
Mongolian representatives led by Minister of Culture, Sports, and Tourism Ts.Oyungerel participated in the 48th annual show. Minister Ts.Oyungerel officially opened the Mongolian exhibition and the Governing Mayor of Berlin, Klaus Wowereit, and Chief Executive Officer of Messe Berlin Dr. Christian Goke viewed the Mongolian exhibition.
During the show, Minister Ts.Oyungerel formed an agreement with Goke for Mongolia to participate in ITB Berlin as a partner country. State Secretary of the Ministry of Culture, Sports, and Tourism Mongolia P.Altangerel and Head of ITB Berlin David Ruetz signed a partner country protocol for ITB Berlin – 2015, on March 5th.
Following the signing of the agreement, Minister Ts.Oyungerel introduced the theme of the Mongolian exhibition’s logo, “Mongolia: Nomadic by Nature”.
Minister Ts.Oyungerel and State Secretary of the Federal Foreign Office Markus Ederer exchanged their opinions on cooperation and bilateral relations in the sectors of culture and tourism.
On March 6th, the minister delivered her lecture “Nomadic Fascination: Opportunities and Challenges Facing Creative Industries and Tourism in Mongolia” at the Berlin International Economic Congress 2014.
At ITB Berlin 2014, MIAT, Juulchin, Mongolian Adventures Tours, Nature Tour, Tsolmon Travel, Genco Tour, Great Chinggis, Ger to Ger and other companies participated and represented Mongolia. The Mongolian Tourism Association organized the Mongolian exhibition at the show.
In recognition of the 40th anniversary of the establishment of diplomatic relations between Mongolia and the Federal Republic of Germany, the event “Deeltei Mongol” was held at the Brandenburg Gate in Paris Square, on March 8th. During this event, Torgo Salon presented a Mongolian fashion show.
As a driving force in the travel industry, ITB Berlin gives important impulses to a continuously growing market, with exhibitor sales of about six billion EUR and an exhibitor satisfaction rate of 92 percent.
Since 1966, the structure of ITB Berlin has developed and expanded. In the exhibition area, trade visitors as well as public visitors have the chance to explore the international travel industry’s entire product spectrum. The structure of the exhibition halls is divided into geographic aspects as well as into current market segments.

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